Letter-spacing
Also called: tracking, character spacing.
The space between every letter in a word. Big headlines often look better slightly tighter; small all-caps labels look better slightly wider.
Normal
Say it in a prompt
Tighten big headlines to -0.02em letter-spacing, and give small all-caps labels +0.08em. Seen on
- Apple AirPods Pro 3: Big headlines are set slightly tighter, about -0.015em at 80px and 96px.
- Cerebrium: The 80px headline is set about 2px tighter than normal.
You might describe it as
- space between the letters
- squeeze the letters closer together
- spread out capital letters