Eyebrow
Also called: kicker, overline, pre-title, tagline label.
A small line of text above a headline that names the topic, often in capitals and in the accent color. It lets the headline itself stay short and bold.
The eyebrow is the small line above the headline. It names the topic, so the big headline can be short and bold.
On
Say it in a prompt
Add an eyebrow above each section headline: 12px semibold uppercase text with 0.08em letter-spacing in the accent color, 10px above a 32px serif headline. Seen on
- Stripe: A small label above the hero headline says "Global GDP running on Stripe" next to a live number.
You might describe it as
- the tiny text above the big title
- small colored label over the headline
- little uppercase word before the heading
Not to be confused with
- Badge
An eyebrow is a line of small text above a headline; a badge is a tiny label stuck on top of a thing, like a card or an icon.