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Serif

Also called: serif font, serif typeface.

A font whose letters have small "feet" at the ends of their strokes. It feels classic, bookish and trustworthy; sans-serif fonts have no feet and feel modern.

Serif

Say it in a prompt

Use a serif font for headlines (like Instrument Serif or Georgia) and a clean sans-serif for body text and buttons.

Seen on

  • The New York Times: Headlines use NYT Cheltenham and body text uses NYT Imperial, both serif fonts.

You might describe it as

  • letters with little feet like a newspaper
  • old-style book font
  • classic fancy font for titles

Not to be confused with

  • Sans-serif

    Serif letters have small feet at the ends of their strokes; sans-serif letters end plain and clean.