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All caps

Also called: uppercase, capitals, caps.

Text written only in capital letters. It feels loud and strong, so it is used for short labels, buttons and big headlines, usually with a little extra space between the letters.

All caps: every letter is a capital, usually with a little extra space between letters.

Caps

Say it in a prompt

Set the button labels and section labels in all caps with CSS (text-transform: uppercase, so the text stays normal in the HTML), 14px bold with 0.06em letter-spacing. Keep body text in normal case.

Seen on

  • Duolingo: Button labels are all capitals with a little extra letter-spacing (0.8px).
  • Lando Norris: Most headings are very large words in all caps.

You might describe it as

  • everything in capital letters
  • shouty uppercase buttons
  • big letters only for the labels