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Accent color

Also called: accent, highlight color, primary color.

The one strong color used sparingly, on the most important button or word, while everything else stays neutral. It shows your eye where to look.

Accent

Say it in a prompt

Keep the interface neutral (whites and grays) and use one accent color, a hot pink, only for the primary button, links and the active tab.

Seen on

  • Cerebrium: Only the word "scales" in the headline is hot pink, and the Sign up and "Try it now" buttons use the same pink.
  • Airbnb: The main buttons use one pink-red color, #FF385C.

You might describe it as

  • one bright color for the important button
  • everything gray except one pop of color
  • the highlight color

Not to be confused with

  • Brand color

    An accent color is a design choice for the most important parts of a page; a brand color belongs to the company and appears on everything it makes.