Looks
Adjectives and style names for how a site feels.
Words
All learned. See them in History.
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Airy
Lots of empty space around and between things, so each part has room to breathe.
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Bold
Strong contrast: big heavy headings, saturated colors and clear dark lines.
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Calm
Gentle contrast: muted colors, medium-weight headings and nothing shouting for attention.
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Chunky 3D button
A button with a solid, darker strip under it (a shadow with no blur), so it looks like a real key you can push.
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Cool
Colors lean toward blue and gray.
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Dark premium
Near-black backgrounds, hairline borders, soft glows and fading gradient text.
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Dense
Things sit close together with little space between them, so more fits on one screen.
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Edge fade
A row, list or picture that fades to transparent at its edges, so it melts into the background instead of being cut off with a hard line.
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Editorial
Big serif headlines, thin lines between sections and layouts built for reading, like a magazine or newspaper.
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Glassmorphism
See-through panels that blur whatever is behind them, with a thin light edge.
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Minimal
Lots of white space, few colors and quiet thin text.
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Neo-brutalism
Thick black outlines, hard shadows with no blur and loud flat colors.
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Playful
Bright saturated colors, very round corners, chunky buttons and bouncy motion.
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Sharp
Square corners with no rounding.
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Soft
Round corners on cards and buttons, often with pill-shaped buttons.
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Warm
Colors lean toward red, orange and yellow: sand, cream and amber.